Sears Rebranding Project
// // Branding
Project Challenge: Rebrand an existing company
Solution: Sears Canada Inc. offers their consumers a wide variety of shopping options, with department and specialty stores, a full catalog service, a comprehensive website and a large number of services. They have been around since the 1950’s and still stands today. With this rebranding project, I believe that the main message of the brand should be focusing on what Sears already has. They are a retail organization which provides a variety of reliable products and services creating loyalty with their consumers. When you walk inside of Sears, you will get a great memorable experience. This experience described with three words would be friendly, sincere, dependable.
Project Name: Sears Rebranding Project
Deliverables: Logo, Stationary suite
Software Used: Illustrator Cs4, Photoshop Cs4 & InDesign CS4
** Note: This project was created for academic & non-commercial purposes. TiffyDesigns is not affiliated with Sears Canada Inc. Sears trademark and brand are properties of their respected owners.
